This policy (together with our end-user licence agreement (EULA) and any additional terms of use incorporated by reference into the EULA, together our Terms of Use) applies to your use of:

Important information and who we are 

PharmAppy Services Limited is the controller and is responsible for your personal data (collectively referred to as “PharmAppy”, "we", "us" or "our" in this policy).

We have appointed a data privacy manager. If you have any questions about this privacy policy, please contact them using the details set out below.

Contact details

Our full details are:

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.

Please note that while the App is provided by PharmAppy, this privacy policy refers not only to the services which we provide but also to the patient services delivered by your pharmacy (the “Pharmacy”), such as receiving and fulfilling your repeat prescriptions.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed.  This App is not intended for children and we do not knowingly collect data relating to children.  Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

For the avoidance of doubt, by registering, or using, or supplying data or information through the App, you are aware of the collection, use and transfer of that data and your information under the terms of this privacy policy (and in addition you acknowledge that the use of your data by the Pharmacy will also be subject to the terms of their privacy policy, which they will bring to your attention at the relevant time).

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review.

This version was last updated on 10.09.23. It may change and if it does, these changes will be posted on this page and, where appropriate, notified to you when you next start the App. The new policy may be displayed on-screen and you may be required to read and accept the changes to continue your use of the App or the Services.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during our relationship with you.

Third party links

Our Sites may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. Please note that these websites and any services that may be accessible through them have their own privacy policies and that we do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services, such as Contact and Location Data. Please check these policies before you submit any personal data to these websites or use these services.

The data collected about you

We (and the Pharmacy) will collect and process the following type of personal data (and the data further detailed in the “Use of your information by us (and by the Pharmacy)”) section below about you:

-          information you provide when you download or register the App or subscribe to any of the Services.  This may include your first name, last name, date of birth, email address and phone number, home address, password and other registration information and your chosen GP surgery and Pharmacy. It also includes personal information which relates to specific topics which are thought to be more privacy sensitive (e.g. information about your health).  (the “Registration Data”);

-          details of your medication, and your dependant’s and / or family members’ medication, including name, dosage, dosing schedule and any requests or orders which you submit to order medication (including repeat medications) from the Pharmacy (the “Medicines Data”); and

-          information you provide via any social media functions on the App, when entering any competition, promotion or survey, or if providing any feedback regarding the App or the Services (“Feedback Data”)

-          technical information, including the type of mobile device you use, a unique device identifier, mobile network information, your mobile operating system, and time zone setting (“Device Information”).

-          Details of your use of the App (“Log Information”); and

Use of your information by us (and by the Pharmacy)

The relevant data privacy legislation describes the person that determines the purposes for which, and the manner in which, personal data is processed as the ‘data controller’ and it is the data controller that is primarily responsible for ensuring that the relevant personal data is processed properly and legally.  More than one person is capable of being data controller in respect of the same personal data and each is responsible for its use of that data.

As we are supplying and operating the App and it is the Pharmacy which is delivering patient services to you (i.e. by fulfilling your prescriptions, repeat prescriptions, pharmacy service requests, providing appointments) both of us are acting as data controllers in relation to certain elements of your personal data, in particular:

This privacy policy sets out the basis on which the personal data we collect from you, or that you provide, will be processed by us and the basis on which it will be provided to the Pharmacy.  Processing of your personal data undertaken by the Pharmacy will be determined by the Pharmacy and will be subject to the terms of the Pharmacy’s own privacy policy and terms which it will make available to you.

We and/or the Pharmacy (as appropriate) may use the information held about you in the following ways:

The Pharmacy may send a message to you using the App to say if it can fulfil your order and, if so, if the order will be delivered or made available for collection.

You may be asked to show some identification by the Pharmacy when you collect your prescription.

The Pharmacy may also wish to use this data (together with the relevant Registration Data) for the purposes of targeted advertising of products and services offered by the Pharmacy, other companies within the Pharmacy’s group of companies and operators of pharmacies operating under the same brand as the Pharmacy.   If the Pharmacy wishes to use your data for any direct marketing purposes than it will detail its use of the same in its privacy policy.  Note that information about the order you place with the Pharmacy is stored by us centrally.  The App stores information about used pills if you decide to use the ‘Pills Reminder’ feature, this data is only stored locally on your device and is not sent to us or the Pharmacy.  We may need to access this information from time to time on behalf of the Pharmacy in order to provide support and maintenance services in respect of the App.

We will only use your personal data when the law allows us to do so. Most commonly we will use your personal data in the following circumstances:

We will only send you direct marketing communications by email or text if we have your consent. You have the right to withdraw that consent at any time by contacting us.

Purposes for which we will use your personal data


Type of data 

Lawful basis for processing 

To install the App and register you as a new App user



Your consent

To manage our relationship with you including notifying you of changes to the App or any Services




Your consent

Necessary for our legitimate interests (to keep records updated and to analyse how customers use our products/ Services)

Necessary to comply with legal obligations (to inform you of any changes to our terms and conditions)

To process your prescriptions, repeat prescriptions and pharmacy service requests and to manage payments, fees and charges





Performance of a contract with you

Necessary for our legitimate interests (e.g. to provide a repeat prescription service, to provide a pharmacy service booking facility etc).


To administer and protect our business and this App including troubleshooting, data analysis and system testing



Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security)

To process pill alarm requests (if requested)




Necessary for our legitimate interests (e.g. to provide a pill alarm facility)

To deliver content and advertisements to you

To measure and analyse the effectiveness of the advertising we serve you

To monitor trends so we can improve the App





Necessary for our legitimate interests (to develop our products/Services and grow our business)

To carry out personal data and/or marketing analysis, profiling or create statistical or testing information to help us personalise the services we offer you and to understand our users/customers better, understand what our users/customers want and how they use our products and services                                                                 






Necessary for our legitimate interests (e.g. in order to help with improving our service and research into the quality of treatment.

By choosing to provide us with Medicines Data then to the extent that such data amounts to ‘special category data’ then you are expressly consenting to our processing that data for the purposes of delivery the Services as outlined in this privacy policy and the EULA.

Disclosures of your personal data

We and/or the relevant Pharmacy (as appropriate) may disclose your personal information to third parties:


International transfers

We do not transfer your personal data outside the European Economic Area (EEA).

Data security

All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password that enables you to access and use the App, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Once we have received your information, we will use strict procedures and security features to try to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way. 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator when we are legally required to do so.

Data retention

We will retain a record of your personal data in accordance with relevant law and the following criteria:

In some circumstances you can ask us to delete your data: see Your legal rights below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your legal rights

You have a number of important legal rights regarding the manner in which the personal data relating to you is used.

We have outlined below the key rights which we believe may be relevant to your use of the App and/or the Services.

If you would like to exercise any of these rights then please contact us using the information in the section headed ‘Important information and who we are” above.  Please note that you may be asked to provide us with reasonable proof of your identity so that we can be sure that we are discussing or providing your personal data with, or to, you (or if someone is making a request on your behalf, we need to check that they have the authority to do so).

Please note that the pharmacy services provided to you by your Pharmacy are delivered subject to their own terms and conditions and their own privacy policy and it is therefore important that you check the relevant terms and policies before you use those services to ensure that you are happy with the same.